Absolut CanadaJUNE 2017
To celebrate Canada’s 150th birthday, Absolut collaborated on a limited edition bottle with artist Libs Elliott.
Much like Canada, Absolut has a long history of diversity, inclusiveness and innovation. So to help us celebrate Canada’s 150th birthday, we sought someone who exemplifies those same values to collaborate with us on a limited edition Absolut bottle – Canadian textile artist Libs Elliott. Through her quilts, she’s revitalizing a craft with a deep legacy by incorporating modern technology in her methods – a reflection of both our past and future.
Through coding, Libs generates random geometric designs – an infinite playground of shapes and colours. She then manipulates and refines them further to create a quilt design. Taking her design from digital to textile requires countless calculations, and hours of cutting, pinning and sewing.
Each quilt ends up being a one-of-a-kind variation of colour, shape and fabric – a fitting metaphor for Canada. “We’re also all these different pieces, shapes and colours,” says Libs, “with different beliefs, customs and values – but we all somehow fit together.”
Her Absolut Canada bottle design – created through the same process as her quilt-making – features traditional Canadian motifs and colours to reflect the pride we all share in this special anniversary. It’s also a fitting way for Absolut to celebrate Canada’s rich heritage while looking forward to what lies ahead of us.
Look for the limited edition Absolut Canada bottle starting this May at all major retailers.